TRUST YOUR NUMBERS AGAIN.
one reconciled number, built underneath everything you already run
Meta says one number, GA4 another, your CRM a third. We rebuild the tracking underneath so what you see is what actually happened, and the next budget decision is made on facts, not a coin flip.
THIS IS WHAT IT LOOKS LIKE FROM THE INSIDE
The ad platform tells one story. Your bank statement tells another. The blended number your finance team pulls together tells a third, and none of them agree.
There are attribution platforms that promise to tell you what really happened. Most of them are built for e-commerce stores, and if that is not what you run, they were never going to solve this for you.
The setup is live, the pixel fires, everything looks fine from the outside. Then you check what is actually being sent: missing parameters, broken deduplication, events the algorithm needs and never receives. We find this in most of the setups we go through.
None of it is visible from the dashboard. It only shows up as a campaign the algorithm cannot optimize, and budget that quietly stops working as hard as it should.
None of that is a discipline problem. It is a measurement problem, and the fix is not a bigger budget. It is tracking that actually tells the truth.
The ad platform, your bank, and your finance team tell three different stories.
Attribution tools built for e-commerce stores do not fit a business like yours.
The pixel fires and everything looks fine, but the data underneath is incomplete.
The algorithm cannot optimize on data it never actually receives.
TWO ANSWERS, RECONCILED INTO ONE
If you run a store on Shopify, Triple Whale and Hyros already serve you well. That’s not us.
We’re for the businesses where the sale doesn’t happen in a cart: leads, phone calls, in-person closes, deals that take weeks. A business can sell online and still not be an e-commerce system. That’s exactly who we’re good for.
Dashboards and analytics have their own page →
SIX THINGS YOU GET
SERVER SIDE TRACKING
Server-side tracking that actually sends everything: most ‘live’ implementations pass a fraction of the parameters the platforms optimize on. We implement it, then verify what arrives. On one build that meant unifying tracking across four ad platforms, with browser and server events deduplicated in real time.
ATTRIBUTION ACROSS THE FULL PATH
Credit given to the whole path a customer took, not just the last click. Most setups only check that attribution runs, not whether it is crediting the right touchpoints. We check both.
ONE RECONCILED REPORT
Your ad platform, your CRM, and your finance numbers checked against each other, so the number in the deck is the number that holds up.
THE DOCUMENTATION
What is tracked, how each number is calculated, and why. Written for the person presenting it, not the person who built it.
AND WE WATCH IT
Tracking breaks silently: a tag update, a site change, a platform quirk. Most owners find out on Monday morning, from their own report. Our monitoring finds it first. You’ll never be the one who discovers the outage. In one diagnostic we found an automation silently dropping a meaningful share of a business’s lead webhooks, with no alert anywhere. That is the failure mode we built this monitoring for.
THE WALKTHROUGH
A working session with the people who will present these numbers, plus written docs for whoever joins later.
ALREADY RUNNING
The campaign their platform called mediocre turned out to be paying for itself several times over.
Their reporting credited the last click, so the campaign that opened the relationship looked mediocre. We rebuilt attribution across the whole path, from first touch to purchase, and the budget moved. The same rebuild caught a report that had been counting unpaid, organic visitors as paid conversions.
The number looked healthy until the reconciled tracking traced it back to the source and caught the error.
THE SITE SURVEY
Before you commit to anything, we find out what state things are actually in. A fixed price, credited toward the build, findings yours to keep, even if you take them to someone else.
TRACKING, SPECIFICALLY
What if our data is a mess?
It usually is. That is exactly what the diagnostic is for. We find out what state things are actually in before anyone commits to a build, so the scope is based on what is there rather than on what we hoped was there.
Our conversion tracking stopped working. Can you find why?
Usually, yes. Most of the time it is not one big failure, it is a handful of small ones stacking up: a tag that silently stopped firing, a consent setting that changed, a parameter that got dropped in a site update. We trace it back to the actual cause.
Is server-side tracking worth it for a lead-gen business?
Yes, more than for most e-commerce stores. Lead-gen sales cycles are longer and harder to tie back to a campaign, so the platforms need more complete data, not less, to optimize correctly.
Can you fix tracking without breaking what already works?
That is the point of the diagnostic. We map what is actually working before we touch anything, so a fix does not become a new problem.
Does this replace our ad platform reporting?
No. It sits underneath and reconciles what your ad platform, your CRM, and your finance numbers each report, so you get one number instead of three.
What if our stack changes later?
The tracking survives a platform swap because it lives underneath your stack, not inside a tool you’re renting. A new platform plugs into what already exists.
How is this different from installing a pixel?
A pixel is one signal, and ad blockers and browser privacy settings routinely miss it. Server side tracking captures the event directly, so the numbers hold up when someone checks them.
Find out which numbers you can trust.
A fixed price, credited toward the build if we do one. You leave with a diagnosis: what is actually happening, what it is costing you, and what fixing it takes. Building it with us is the optional next step.
No 20 minute forms. Three questions, then pick a time.